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Outsourcing e-commerce logistics: pros and cons.

While traditional retail sales are increasing by around 4–5% per year, growth ratios in e-commerce are at least three times higher.1 Growth is even stronger in some countries. Such as China and India, which experienced growth of 43% and 30% respectively in 2015.2 But online consumers have high expectations, and retailers must offer flexible delivery options to keep them happy. One in two online shoppers abandons the transaction before completion due to dissatisfaction with the available delivery options.3 Above all, consumers want insight into the delivery process. Many retailers are still lacking in this area.4 However, in recent years, there has been lot of investment in track-and-trace solutions, enabling the status of orders to be monitored online.

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