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Balancing Multi-Generational Retail Strategies

June 17, 2014

It is no secret that Baby Boomers are a shopping force and have provided retailers with the main source of income for the past decade. Baby Boomers (those born from 1943 – 1964), drive the strategy, merchandising and marketing for many retailers today. Small wonder. With a shopping force 65 million strong, a large percentage of retail sales comes from the Baby Boomer generation. A strategy focused on Boomers may need to evolve into a strategy more inclusive of a wider population. Millennials are quickly becoming a shopping force of their own. Although not yet spending in large amounts, 80MM of them are entering their peak consumption years.

Spotlight

Hudson Group

Hudson Group, one of the largest travel retailers in North America, is a wholly-owned subsidiary of international travel retailer Dufry AG (DUFN) of Basel, Switzerland. Hudson Group operates over 970 Hudson, Hudson News, Hudson Booksellers, cafes, specialty retail and duty free shops in 87 airports and transportation terminals in the United States and Canada, and operates in 24 of the top 25 busiest airports in North America.

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