Remarketing for holiday retail success

May 31, 2017

Each holiday season, it seems like almost every company in the online marketing space releases a “best practices” list to inspire retailers. Even Adobe has addressed the issue of holiday readiness. This year, we’re leaving the basic best practices lists to others. While concerns such as having enough sales support and a smooth online checkout process are important for retail success, this year we are focusing on understanding Google remarketing lists for search ads (RLSA).

Spotlight

Zomato

Zomato’s mission statement is “better food for more people.” Since our inception in 2010, we have grown tremendously, both in scope and scale - and emerged as India’s most trusted brand during the pandemic, along with being one of the largest hyperlocal delivery networks in the country. Today, Zomato represents a wide range of cultures through its diversified 5000+ team members, 3.5 lakh+ delivery partners, and our biggest collective of the finest restaurant partners. We are grateful that our business is able to provide upward social and economic movement for millions of households – of our delivery partners, as well as restaurant staff. We think of all of us as one big family! Our passion is driven by purpose and we take immense pride in our initiative ‘Feeding India’, one of India’s largest not-for-profits working to ensure that nobody in India goes to bed hungry. As of now, Feeding India provides over 150,000 nutritious meals to the underprivileged every day. In April 2020,

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Polybags in the fashion industry: evaluating the options

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Spotlight

Zomato

Zomato’s mission statement is “better food for more people.” Since our inception in 2010, we have grown tremendously, both in scope and scale - and emerged as India’s most trusted brand during the pandemic, along with being one of the largest hyperlocal delivery networks in the country. Today, Zomato represents a wide range of cultures through its diversified 5000+ team members, 3.5 lakh+ delivery partners, and our biggest collective of the finest restaurant partners. We are grateful that our business is able to provide upward social and economic movement for millions of households – of our delivery partners, as well as restaurant staff. We think of all of us as one big family! Our passion is driven by purpose and we take immense pride in our initiative ‘Feeding India’, one of India’s largest not-for-profits working to ensure that nobody in India goes to bed hungry. As of now, Feeding India provides over 150,000 nutritious meals to the underprivileged every day. In April 2020,

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