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PowerPoint Presentation

June 6, 2017

All of a sudden a promise from Science Fiction has become an everyday reality for the majority of consumers. Brands such as Amazon and Spotify, personal assistants like Siri and Cortana, technologies including programmatic trading and search; all of these rely on machine learning to deliver a competitive advantage. So AI is already delivering on its long term promise, which means consumers are better prepared for the much more dramatic changes to come. However, it is only with empirical evidence that we can have the confidence to make strategic decisions about how to use the new powerful capabilities of consumer-facing artificial intelligence. Understanding consumer perspectives on how AI will influence their purchase decisions is one of the most critical data sets for any consumer marketer, enabling brands to get a step ahead.

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