Generation Z to Switch the Majority of Purchases

June 12, 2017

Accenture surveyed nearly 10,000 respondents in 13 countries. Survey respondents come from panel data vetted by ESOMAR, which adhered to strict internationalguidelines for market research. The online survey limited respondents to consumers who shop in a multichannel way. For example, respondents must have shopped online and instores in one of the following retail categories: apparel, consumer electronics, groceries, home goods and health and beauty. All shoppers also confirmed that they access the internetand their smartphones as a regular part of their daily lives. Respondents came from Australia, Brazil, Canada, China, France, Germany, Italy, Japan, South Africa, Spain, Sweden, the US.

Spotlight

Nike

NIKE, Inc. named for the Greek goddess of victory, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Operating segments for the NIKE Brand are; North America, Europe, Middle East and Africa, Greater China, Asia Pacific and Latin America.

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Spotlight

Nike

NIKE, Inc. named for the Greek goddess of victory, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Operating segments for the NIKE Brand are; North America, Europe, Middle East and Africa, Greater China, Asia Pacific and Latin America.

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