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How retailers are banking on options and experiences to draw in shoppers

Is traditional retail dead? There have been more store closings this year than any since the Great Recession, with retailers filing for bankruptcy at a record pace. And yet online retailers like Amazon and Warby Parker are adding brick-and-mortar stores. What’s the secret to keeping afloat as shopping evolves? Economics correspondent Paul Solman reports.

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At ASOS our 3,000+ employees are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we’re not trying to mimic or profit from youth culture – we are part of that culture. There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward.

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