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B2B E-Commerce and B2C E-Commerce: What is the Difference?

When you are selling your product in an e-commerce environment, the first thing you need to consider is the audience that you are selling to. Are you selling your product to other business owners or are you selling your products to an everyday consumer? This is what defines whether you are a business to consumer e-commerce or a business to business e-commerce. Here, we take a look at the mindset of a consumer versus a business when buying into a product or service to help you understand the difference between B2B and B2C e-commerce.

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