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STUDY REVEALS AMAZON SHOPPERS’ BEHAVIORS, PREFERENCES, AND ATTITUDES
While there’s no doubt that Amazon is the reigning king of eCommerce or at least that’s the perception it is becoming increasingly evident that there are chinks in its armor. Most notably, it appears that Amazon is focusing its efforts on increasing profitability at the expense of the customer experience. 1 This is good news for other retailers looking to take control of the eCommerce kingdom, but we wanted to know what actual Amazon shoppers really think. DOWNLOAD