Digital transformation in the retail industry: empowering it to deliver strategic value to business

June 13, 2017

Digital transformation of the retail industry is well under way . Thanks to digital leaders like Amazon and Apple, retail customers have become more technologically savvy than ever before . Customers expect seamless, personalized, and enjoyable digital experiences spanning all touchpoints along the customer journey  and their expectations are increasing every day . Senior management and the line of business are therefore relying on IT to become strategic partners in identifying and prioritizing innovative new services that can create new sales channels, increase revenue, improve customer retention and loyalty, and provide competitive advantage and to bring such services to market quickly .

Spotlight

Marisa S.A.

Marisa S.A. is the largest Brazilian department store chain specialized in women’s clothing based on the number of stores in Brazil. The Company’s business strategy and operations focus primarily on middle-lower income women between the ages of 20 and 35. The Company’s target customers are members of the largest socioeconomic group in Brazil, according to the Brazilian Association of Population Studies (Associação Brasileira de Estudos Populacionais), or ABEP. Marisa designs and sells at competitive prices a wide variety of products that reflect current national and international fashion trends. Its products are sold primarily under the brand "Marisa"​ and are displayed in Marisa’s stores according to "lifestyle"​ categories.

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Marisa S.A.

Marisa S.A. is the largest Brazilian department store chain specialized in women’s clothing based on the number of stores in Brazil. The Company’s business strategy and operations focus primarily on middle-lower income women between the ages of 20 and 35. The Company’s target customers are members of the largest socioeconomic group in Brazil, according to the Brazilian Association of Population Studies (Associação Brasileira de Estudos Populacionais), or ABEP. Marisa designs and sells at competitive prices a wide variety of products that reflect current national and international fashion trends. Its products are sold primarily under the brand "Marisa"​ and are displayed in Marisa’s stores according to "lifestyle"​ categories.

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