Point of Sale (POS) Implementation Guide

February 5, 2018

Tobacco POS marketing targets both consumers and retailers. Core marketing activities include price discounts, exterior and interior advertisements, product displays, and financial incentives for retailers to increase retail marketing and ensure optimal placement within the store. Exposure to tobacco POS marketing is harmful to health. The tobacco industry’s hefty marketing budget buys them many things: brand recognition and preference, tobacco product cravings and unplanned purchases, a reduction in successful quit attempts, an inflated perception of smoking prevalence and acceptance, and increased initiation and continuation of tobacco use, by youth in particular.

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Founded in 1995, privately held Alta Resources specializes in customer-management business-process outsourcing for world-recognized brands across various industries, including consumer-packaged goods, health care/insurance and entertainment.

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Visa Checkout-The Right Choice for Online Retailers

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whitePaper | May 26, 2021

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Air cargo and e-commerce enabling global trade

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Whitepaper Global eCommerce Expansion

whitePaper | November 18, 2019

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Spotlight

Alta Resources

Founded in 1995, privately held Alta Resources specializes in customer-management business-process outsourcing for world-recognized brands across various industries, including consumer-packaged goods, health care/insurance and entertainment.

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