CAN CONVERSATIONAL COMMERCE SAVE RETAIL? USE MESSAGING APPS TO CONNECT PERSONALLY WITH SHOPPERS
July 11, 2019 | (1:00 PM)
USA (United States of America)
Conversational commerce isn’t just for online sales. With over 2.1 billion monthly active users, messaging apps represent a huge opportunity to connect one to one with omnichannel shoppers at all stages of the customer journey, from engagement to product purchase. Brands can utilize the technology behind conversational commerce to engage their shoppers, provide personalized product recommendations and deliver value with in-store offers. So, how do you do it?