ALEXA, IS GOOGLE SHOPPING STILL RELEVANT?
July 11, 2019 | (9:00 am)
USA (United States of America)
Since the launch of Product Listing Ads in 2012, retailers have benefited from incremental sales, with the channel overtaking traditional PPC in the number of sales generated. Is the importance of Google Shopping now under threat from the increasing advertising opportunities and traffic that Amazon as a media business now presents?