The Body Shop
The first to create Body Butter, the first to use manmade musk in fragrance rather than cruelly-extracted deer musk, the first to transform the beauty industry with fair trade ingredients.For 40 years The Body Shop showed the world that business could be a force for good, anchored in Anita Roddick’s pioneering approach to doing business. Our Commitment for the next 40 years, Enrich Not Exploit™, has three elements: Enrich Our People - Enrich Our Planet - Enrich Our Products.