Why Amazon And Other Retailers Are Turning To Biometrics

Retail keeps embracing numerous new technologies, and biometrics is not only one of them, but an area of recent growth and development, including via some of the biggest names in commerce. Take Amazon, which continues to expand its brick-and-mortar retail footprint, and the technology underlying those stores. The company is apparently making a bet that the future of retail, and retail payments, will involve consumers’ hands. In fact, back in September, reports emerged that Amazon had started to experiment with hand recognition-based payments at its Whole Foods locations. The tests involved the Amazon-owned grocery chain’s New York employees, along with custom-fitted vending machines. As per the New York Post, the technology was set to make a wider appearance before too long.