POS SOLUTIONS

PAR Technology Adds GoGoGuest And Its Intelligent Customer Profiles Capability to Growing Brink POS® Integration Ecosystem

ParTech | December 29, 2021

ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce cloud platforms for enterprise restaurants, announced a new partnership with GoGoGuest, adding to their robust customer intelligence solutions to the Brink POS® system. ParTech, Inc., is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR).

Based in San Francisco, CA, GoGoGuest provides hospitality brands with much-needed help to better understand the data they collect. Their suite of customer intelligence solutions uses AI- and data-driven insights to empower restaurants, coffee shops, and bars of all sizes to increase revenue through personalized cross-channel loyalty management, market basket analysis, and customer analytics.

GoGoGuest allows brands to better manage and measure customer interaction and engagement across all inputs, resulting in data that is easier to organize, analyze, and act upon, leading to deeper understanding of revenue cycles, pricing strategies, and labor trends. The solution seamlessly integrates with hospitality systems and captures data from all sources on a single platform, allowing cross-functional collaboration without the need for additional analysts or data teams.

Powerful Customer Profiles on Brink POS®
The secret sauce of GoGoGuest are its intelligent customer profiles, making it a powerful addition to the Brink POS® ecosystem.

“Thanks to our partnership with PAR, we can provide every restaurant concept the tools they need to serve guests better, With access to enhanced customer data and analytics insights, brands can spend less money attracting guests to their restaurants while increasing loyalty and creating personalized marketing.”

- GoGoGuest CEO and Co-Founder Jessica Valenzuela.

“Often the data collected through guest touchpoints at high-volume locations are disorganized and difficult to work with, That’s why GoGoGuest’s customer intelligence suite is such a key integration. It’s easy to use, it gives customers a central funnel for all incoming data, parses it all intelligently, and makes smart recommendations across all channels – like having a team of analysts and marketers in your pocket.”

- Chad Horn, Director of Strategic Partnerships at PAR.

ABOUT GOGOGUEST
GoGoGuest uses powerful customer intelligence and business insights to empower restaurants, coffee shops, and bars of all sizes to increase in-store and online revenue through personalized cross-channel loyalty management, market basket analysis, and customer analytics. 

ABOUT PAR TECHNOLOGY CORPORATION
For more than 40 years, PAR’s (NYSE Symbol: PAR) cutting-edge products and services have helped bold and passionate restaurant brands build lasting guest relationships. We are the partner enterprise restaurants rely on when they need to serve amazing moments from open to close, during the most hectic rush hours, and when the world forces them to adapt and overcome. More than 100,000 restaurants in more than 110 countries use PAR’s restaurant hardware, software, drive-thru, and back-office solutions. With the recent acquisition of leading loyalty solutions provider Punchh Inc., PAR has become a Unified Commerce Cloud Platform for Enterprise Restaurants.

Spotlight

“Diversification is more than adding a new product line or category. It is constantly evolving and changing your business to exceed the demands of the market. Remaining fluid in all things; how you layout and merchandise your showroom floor, to the training program you implement for your employees, even the marketing strategy you choose will position your business as one that stands out from the rest because it offers something different and meaningful to the customer. The look, feel and culture you create will define your niche in the marketplace. With an eye on the industry, The Retail Observer strives to provide our readers with a creative and diversified view of retail business; through educational articles written by industry experts, manufacturer and product highlights, industry news and first hand reviews from cutting edge trade events, you can count on us to deliver.”


Other News
POS HARDWARE

Squirrel announces new Full-Service Restaurant Edition of the Squirrel Cloud POS at NRA 2022

Squirrel Systems | May 21, 2022

Squirrel Systems, a leading technology provider to the hospitality industry, announced the newest edition of the Squirrel Cloud POS at the National Restaurant Association tradeshow. Full service means all types of service today, and the Squirrel Cloud's Full-Service Restaurant edition was built to enable operators to better serve their guests at the table, bar, counter, curbside or via delivery – however the guest prefers. Inside the restaurant, the Full-Service Restaurant edition adds all the table service capabilities busy restaurants need such as transfers across servers, tables, and departments, sharing of items and split payments. Coursing options allow the meal to be automatically or manually paced. More uniquely, Squirrel leaned on its pedigree in sophisticated table service environments to create unique ordering workflows for tableside ordering and upscale or fine-dining discreet, terminal based-ordering. The Squirrel Cloud Full-Service Edition was honed based on feedback from the independent restaurants participating in the Squirrel Cloud Early Access program throughout 2021 and 2022. Squirrel's expertise in the enterprise full-service restaurant space also allowed for collaboration with innovative, long-time enterprise customers such as Wolfgang Puck. The team at Wolfgang Puck brings large scale, fine dining insights to the product, helping to refine the Squirrel Cloud offering for sophisticated restaurants and demanding kitchens. "Our team has been working closely with Squirrel to create a Cloud Point-of-Sale for the type of fine-dining restaurants we operate, We are looking forward to seeing our restaurants run on a modern, cloud-based Point-of-Sale platform built for enterprise restaurant customers." -Michael Lubitz, CFO at Wolfgang Puck Fine Dining. Filling out full-service restaurant needs is a curated list of newly integrated, best-of-breed partner solutions. Squirrel worked with Restaurant365, SevenRooms, Tacit Maegan and Eigen xDine online ordering to add their world-class products to the Squirrel Cloud ecosystem. Easy to use, secure, pay-at-the-table capabilities were added in conjunction with Squirrel's payment partners SHIFT4, Elavon and Eigen. The Squirrel Cloud is a next-generation point-of-sale platform built in partnership with Microsoft on Microsoft Azure® cloud infrastructure. This partnership allows Squirrel to deliver enterprise-grade reliability to its customers while accelerating the pace of feature development. "Only ten months after releasing the first publicly available version of the Squirrel Cloud POS, Squirrel's Product and R&D teams have been able to deliver the functionality required to run discerning full-service restaurants," said Jason Leeson, President of Squirrel Systems. "This is the pace of innovation that a true, modern cloud point-of-sale platform delivers to our customers." About Squirrel Systems Squirrel Systems is a leading provider of point-of-sale solutions focused exclusively on the Hospitality market. Squirrel revolutionized the industry with the first touchscreen restaurant POS system and continues to introduce market-leading innovations to help shape the industry. Visit www.squirrelsystems.com/squirrel-story to learn why Squirrel only works with food and beverage operators to enable amazing guest experiences from table to curb.

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CLOUD BASED POS

Sionic Enters Multi-Year Agreement With Google Cloud To Host ULink™ Commerce Services Platform

Sionic | June 30, 2022

Sionic, a leading provider of omni-commerce, consumer-to-business payments solutions, today announced it has selected Google Cloud as the exclusive provider of cloud services for the nationwide rollout of its real-time, bank-to-bank digital payment service, enabling instant cash deposits from customers to merchants’ accounts at the point of sale. After an eight-year run with Amazon Web Services (AWS) for the hosting of its mobile commerce platform, Sionic chose Google Cloud to underpin its ULink mobile, online, in-store and in-vehicle service experiences. “We invested a lot of time with the Google Cloud team to thoroughly understand the value and benefits of Google Cloud over AWS, Having that level of interaction and support from knowledgeable, real human beings was a great first impression. Google Cloud’s focus on security, scalability, and sustainability mirrors our objectives as we bring current and future solutions to market. We have greatly decreased our infrastructure management needs and increased our development velocity by using Cloud Run, Cloud SQL and Big Query.” -said Justin Turner, Director of Product for Sionic. The payments industry is increasingly embracing the security and scalability that is offered by cloud technology, said Yolande Piazza, Vice President, Financial Services, Google Cloud. “We look forward to working with Sionic to enable its bank-to-bank digital payment service and enhance the payments experience for customers. Erica Burris, VP Strategy and Product for Sionic, said, We are anticipating steady, month-over-month transaction volume growth as we connect our Pay-by-Bank service to existing card payment providers already processing billions of transactions annually. About Sionic- Atlanta-based Sionic is leading The Great Reallocation in digital payments by delivering instant bank-to-bank transfers from consumers to merchants. Sionic's market first ULink™ is bringing real-time direct deposits to the point of sale via mobile, online, in store or in vehicle experiences. The company has partnered with top financial institution owners of The RTP Network for bank payments and CyberSource, a Visa solution, for secure card payment processing. Merchants accepting real-time payments bypass expensive card swipe fees and receive POS cash deposits immediately. Consumers may receive perks for paying with their bank accounts.

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POS SOLUTIONS

SEB & Everyday People Financial Partner to Launch Health Spending Account Mastercard® Program Across North America

SEB Administrative Services Inc. | May 31, 2022

SEB Administrative Services Inc. (“SEB Admin”), a subsidiary of Smart Employee Benefits Inc. (“SEB” or the “Company”) (TSXV: SEB) (OTCQB: SEBFF), an Insurtech provider of cloud based, end-to-end IT and Benefit Processing solutions for the life and group benefits marketplace and government, is pleased to announce that it has signed a letter of intent with Everyday People Financial Inc. (“EP” or “Everyday People”), a financial technology and consumer financing company, to launch a bespoke healthcare spending account program, offering a challenger product to traditional employer health spending accounts. Healthcare spending accounts help business owners save on medical costs by turning an after-tax personal medical expense into a before-tax business expense. This plan is a smart and efficient option for the modern-day entrepreneur. It also helps the plan member minimize coverage gaps between government funded health care and other health insurance options. The health spending account is particularly applicable to small companies and self-employed business owners. There are over 1.2M small businesses in Canada. Over 97.0% of all businesses in Canada are small businesses. In Canada, small business represents over 15.0M employees, and 2.5M gig workers. The Mastercard® Healthcare Spending Account (“HSA”) solution is unique to the Canadian marketplace. EP and SEB are the first to introduce into the Canadian market this integrated membership-based employee healthcare spending account and credit card program. This program represents a large specialty opportunity targeting the HSA market, currently estimated at over $8 billion premium in Canada. The objective is to capture a minimum of 20% market share in the overall HSA Canadian marketplace. “This innovative program will streamline operations, increase accuracy and boost efficiency, and offers employees a reduction of out-of-pocket burden and costs normally associated with traditional health spending accounts. Members of this HSA program are issued a spending account for health care and wellness services tied to a Mastercard®. This provides more financial flexibility in managing health care options and an improved customer experience, allowing immediate reimbursement of health care expenditures at the point of sale.” -States Mohamad El Chayah, COO of SEB and President & CEO of SEB Administrative Services Within the joint venture, EP will operate as the program manager and SEB will operate as the HSA program administrator and adjudicator. SEB has an established customer base of employers who use SEB’s proprietary SaaS-based benefit solutions to self-administer health benefit programs for their employees. “A joint venture with SEB to offer a health spending account program for small business owners and their employees is yet another way that EP, along with one of its partners, provides people with greater financial flexibility. Giving small business employees access to a blended credit card health spending account helps fill coverage gaps, allows individuals to manage healthcare spending and direct funds according to their personal life situation. The solution provides an instant, easy to use, efficient method of transacting in the form of a credit card based platform. Today, EP offers similar specialty credit payment card solutions in multiple markets. The HSA solution adds to EP’s extensive digital banking solutions portfolio.” -States Barret Reykdal, CEO of EP, About SEB Administrative Services Inc.: SEB Administrative Services Inc. (“SEB Admin”), a wholly owned subsidiary of Smart Employee Benefits Inc. (“SEB”), is a third-party administrator (“TPA”) providing leading edge cloud-based, fully bilingual, benefit processing solutions using SEB Admin’s proprietary and customized technologies, solutions and services of Partners. SEB Admin’s “FlexPlus” platform provides single sign-on connectivity for all group benefit stakeholders. FlexPlus® has over 20 modules supporting multiple revenue models, capturing over 90% of all benefit processing activities for all benefit types. Each module can operate standalone or as an integrated solution. SEB Admin manages benefit plan environments for more than 50 of Canada’s name brand companies and government entities. SEB Admin has over 370,000 plan members under administration and more than 160,000 additional plan members under contract and in transition; in total representing more than $1.3B of premium. FlexPlus® cloud-enabled solutions support all plan designs – traditional, flex, cafeteria, hour bank, dollar bank, marketplace – via co-sourced, fully outsourced or SaaS models. Our solutions turn cost centers to profit centers for many of our clients and partners. About Smart Employee Benefits Inc.: SEB is an Insurtech company focused on Benefits Administration Technology driving two interrelated revenue streams – software/solutions and services. The Company is a proven provider of leading-edge IT and benefits processing software, solutions and services for the Life and Group benefits marketplace and government. We design, customize, build and manage mission critical, end-to-end technology, people and infrastructure solutions using SEB’s proprietary technologies and expertise and partner technologies. We manage mission critical business processes for over 150 blue chip and government accounts, nationally and globally. Over 90% of our revenue and contracts are multi-year recurring revenue streams contracts related to government, insurance, healthcare, benefits and e-commerce. Our solutions are supported nationally and globally by over 600 multi-certified technical professionals in a multi-lingual infrastructure, from multiple offices across Canada and globally.

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POS SOLUTIONS

Steven Bramson Named CEO of Innovative Ergonomic Solutions

Innovative Ergonomic Solutions | June 07, 2022

Innovative Ergonomic Solutions (IES), a private equity-backed platform with a collection of inventive brands focused on increasing productivity wherever work happens through better ergonomics, has named Steven Bramson CEO, effective today. Bramson has served as IES President since joining the organization in August 2021. In this elevated role, he will be responsible for setting the company's vision, the strategies to accelerate growth and profitability, and to drive overall success for the organization. Bramson will also oversee IES's diversified, global portfolio of brands. These include: HAT Collective, which serves the contract office market with intuitive, ergonomic products such as height-adjustable tables, monitor arms, seating, power and accessories; HAT Collective Healthcare, a division of HAT Collective, which provides point of care products like mobile carts and wall mounts; Innovative Design Works (IDW), which serves as an original equipment manufacturer (OEM) and designer of monitor arms, tablet mounts and point of sale systems for customers ranging from hospitality to retail; and several e-commerce brands. "Steven brings deep knowledge of the markets we serve and is well positioned to lead IES at this time in the company's lifecycle, He is a proven leader who can solve challenges, unite people and create new opportunities. He is a great fit to the lead the team and serve our customers." -IES Executive Chair and commercial furnishings industry veteran Kris Manos. Mark Woods, Non-Executive Chairman of IES, and Partner and Head of North American Private Equity at Cathay Capital, the controlling shareholder of IES, commented: "During his time at IES, Steven's vision, leadership skills and business acumen have been instrumental in strengthening the existing IES platform while identifying significant growth avenues. Steven is relentless in his pursuit of excellence, and we are confident he will create significant value for all stakeholders." Bramson brings more than 25 years of experience to the position. Prior to joining IES, he was the President of Humanscale North America, a leading manufacturer and global provider of ergonomic products and high performance seating. During his tenure there, he oversaw many of the company's largest divisions, implemented new organizational strategies and helped deliver significant revenue growth and increased market share. About Innovative Ergonomic Solutions Innovative Ergonomic Solutions is a private equity-backed platform with a collection of inventive brands focused on ergonomic workspace products and services that improve the health, wellness and productivity of users across a multitude of environments. IES serves a broad range of channels and markets including both corporate and home office, healthcare, hospitality, retail and point-of-sale. Its brands include HAT Collective, Innovative Design Works and others that serve the e-commerce market. IES is committed to product excellence and supporting the growth of ergonomics across North America, Europe, and Asia. About Cathay Capital Cathay Capital Group is a global investment firm supporting companies at all stages throughout North America, Asia, Europe and Africa. By helping navigate the opportunities of globalization and sustainable transformation, Cathay is the partner of choice for companies aspiring to lead markets and make a positive impact. Its global platform connects people – from investors and entrepreneurs to management teams and leading corporations – across continents to share knowledge, the tools to scale, and achieve the extraordinary. Founded in 2007 with a strong entrepreneurial heritage, Cathay Capital now manages over $4.5B in assets, has completed over 220 buyouts, growth and venture capital investments with the global reach and local expertise from offices in Paris, New York, Shanghai, Munich, San Francisco, Beijing, Singapore, Shenzhen and Tel Aviv.

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Spotlight

“Diversification is more than adding a new product line or category. It is constantly evolving and changing your business to exceed the demands of the market. Remaining fluid in all things; how you layout and merchandise your showroom floor, to the training program you implement for your employees, even the marketing strategy you choose will position your business as one that stands out from the rest because it offers something different and meaningful to the customer. The look, feel and culture you create will define your niche in the marketplace. With an eye on the industry, The Retail Observer strives to provide our readers with a creative and diversified view of retail business; through educational articles written by industry experts, manufacturer and product highlights, industry news and first hand reviews from cutting edge trade events, you can count on us to deliver.”

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