Mobivity Holdings Corp. a worldwide supplier of customized client commitment arrangements that drive client recurrence and spend, reported its organization with ParTech, Inc., a main worldwide supplier of retail location (POS) programming and coordinated specialized answers for the café and retail ventures. ParTech, Inc. is an entirely possessed auxiliary of PAR Technology Corporation. Mobivity is incorporating its Recurrency™ stage with PAR Technology's Brink POS® conveying noteworthy experiences from POS information - quickening brands' computerized change with:
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Increased guest frequency and spend through personalized, multichannel, digital offers and promotions;
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Machine learning techniques to predict and measure offer and product performance;
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AI features to activate in-store and online transaction data for rapid analytics and insights to fuel intelligent personalization and promotions;
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1:1 guest engagement through channels such as mobile messaging and dynamic takeout and delivery receipts; and
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Omnichannel digital loyalty programs.
“PAR is pleased to welcome Mobivity into our Brink POS integration ecosystem,” said Stephen Lee, Director of Strategic Partnerships at ParTech, Inc. “The combination of Mobivity’s Recurrency platform and our Brink POS will allow restaurants to quickly understand and adapt to guest behavior using intelligent data and create personalized and branded experiences that ultimately increase guest engagement.”
Clients of Brink POS would now be able to use Mobivity's Recurrency AI/AI to break down the different information from their POS. By precisely crediting advancements to exchanges and having the option to recognize pre-and post-recovery buy movement, Mobivity helps restauranteurs and franchisees decide the best promoting approach dependent on visitor recurrence and spend. Recurrency utilizes these experiences to give eateries customized and canny offers, crowd division, offer and advancement the board and codes. These codes can be conveyed to purchasers by means of Mobivity's Unified Mobile Messaging or through other possessed or paid media direct brands in which they lock in.
“Integrating Mobivity into Brink POS ecosystem helps PAR reinforce its mission by enabling restaurants to provide guests a more engaged experience. This starts by making sense of the POS data,” said Dennis Becker, Mobivity Chairman and CEO. “This last year has been a challenge for restaurants and Mobivity is playing a significant role with best-of-breed partners such as ParTech to keep these vital businesses open. The impact we are making on businesses is significant to brands’ digital transformation today and tomorrow.”
About PAR Technology Corporation
PAR Technology Corporation through its wholly owned subsidiary ParTech, Inc., is a customer success-driven, global restaurant and retail technology company with over 100,000 restaurants in more than 110 countries using its point of sale hardware and software. ParTech’s Brink POS integration ecosystem enables quick service, fast casual, table service, and cloud restaurants to improve their operational efficiency by combining its cloud-based POS software with the world’s leading restaurant technology platforms. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR.
About Mobivity
Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners with customers to increase retention, visits, and spend. Mobivity’s Recurrency platform increases customer engagement and frequency by capturing detailed POS transaction data, analyzing customer habits, and motivating customers and employees through data-driven messaging applications and rewards.