Loyalty Rules: Personalization Drives Retail Connection

pymnts | March 04, 2020

The connected consumer wants to feel more connected. That’s one of the conclusions drawn from a new report on customer loyalty from Merkle, and it holds some clues for retailers looking to improve the recency and frequency of customer visits and purchases. “To truly stand out from the crowd, brands must go beyond the transaction and create enhanced experiences and engagement opportunities across the entire customer journey,” the report states. “On their own, traditional ‘do/get’ loyalty program structures can feel uninteresting and too transactional. And perhaps most importantly, it’s critical to understand that loyalty is not just a program.

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POS SOLUTIONS

PAR Technology Adds GoGoGuest And Its Intelligent Customer Profiles Capability to Growing Brink POS® Integration Ecosystem

ParTech | December 29, 2021

ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce cloud platforms for enterprise restaurants, announced a new partnership with GoGoGuest, adding to their robust customer intelligence solutions to the Brink POS® system. ParTech, Inc., is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR). Based in San Francisco, CA, GoGoGuest provides hospitality brands with much-needed help to better understand the data they collect. Their suite of customer intelligence solutions uses AI- and data-driven insights to empower restaurants, coffee shops, and bars of all sizes to increase revenue through personalized cross-channel loyalty management, market basket analysis, and customer analytics. GoGoGuest allows brands to better manage and measure customer interaction and engagement across all inputs, resulting in data that is easier to organize, analyze, and act upon, leading to deeper understanding of revenue cycles, pricing strategies, and labor trends. The solution seamlessly integrates with hospitality systems and captures data from all sources on a single platform, allowing cross-functional collaboration without the need for additional analysts or data teams. Powerful Customer Profiles on Brink POS® The secret sauce of GoGoGuest are its intelligent customer profiles, making it a powerful addition to the Brink POS® ecosystem. “Thanks to our partnership with PAR, we can provide every restaurant concept the tools they need to serve guests better, With access to enhanced customer data and analytics insights, brands can spend less money attracting guests to their restaurants while increasing loyalty and creating personalized marketing.” -GoGoGuest CEO and Co-Founder Jessica Valenzuela. “Often the data collected through guest touchpoints at high-volume locations are disorganized and difficult to work with, That’s why GoGoGuest’s customer intelligence suite is such a key integration. It’s easy to use, it gives customers a central funnel for all incoming data, parses it all intelligently, and makes smart recommendations across all channels – like having a team of analysts and marketers in your pocket.” -Chad Horn, Director of Strategic Partnerships at PAR. ABOUT GOGOGUEST GoGoGuest uses powerful customer intelligence and business insights to empower restaurants, coffee shops, and bars of all sizes to increase in-store and online revenue through personalized cross-channel loyalty management, market basket analysis, and customer analytics. ABOUT PAR TECHNOLOGY CORPORATION For more than 40 years, PAR’s (NYSE Symbol: PAR) cutting-edge products and services have helped bold and passionate restaurant brands build lasting guest relationships. We are the partner enterprise restaurants rely on when they need to serve amazing moments from open to close, during the most hectic rush hours, and when the world forces them to adapt and overcome. More than 100,000 restaurants in more than 110 countries use PAR’s restaurant hardware, software, drive-thru, and back-office solutions. With the recent acquisition of leading loyalty solutions provider Punchh Inc., PAR has become a Unified Commerce Cloud Platform for Enterprise Restaurants.

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POS HARDWARE

Cardknox Expands Support for Unattended Retail With New ID TECH Device Integrations

Cardknox | January 27, 2022

Cardknox, a leading developer-friendly omnichannel payment gateway, today announced its expanded support for unattended retail by integrating with the VP6300 and the VP6800, two self-service payment terminals developed by ID TECH, a global leader in payment peripherals. With the growing demand for cashless and contactless payment options, self-service payment terminals offer merchants increased opportunities to capture sales while providing consumers with a frictionless payment experience. Cardknox's growing portfolio of unattended retail solutions support traditional kiosk and vending machine transactions and open the door to non-traditional offerings such as electronics vending, attraction ticketing, car purchases, parking facilities, public transportation, and more. Research from PYMNTS.com suggests that the unattended market could grow by as much as 70% if consumers who sought to make self-service purchases had access to them—representing a considerable opportunity for unattended retail merchants to expand their customer bases. Furthermore, 38% of consumers who made their most recent purchases from unattended channels would like to use them to shop for non-traditional vending products. Besides catering to growing customer interest, the usage of unattended devices also helps merchants to expand operating hours while minimizing costs. The capability to conduct business without staff allows operations to run late into the night or on holidays—presenting merchants with the opportunity to automate purchases and make sales outside of regular business hours. The ID TECH VP6300 and VP6800 are seamlessly integrated with the Cardknox payment gateway, and offer merchants an all-in-one solution with the capability to: Accept multiple payment types: Both devices support magnetic stripe, EMV chip and contactless cards, and NFC mobile payments. Enhance usability with an intuitive, attractive interface: An integrated display guides customers to tap, insert, or swipe to complete their transaction. Operate indoors or outdoors: Built with durability in mind, the VP6300 and VP6800 are equipped to handle extreme heat or cold. Choose from flexible hardware options: Merchants can select the VP6300, featuring all the essential requirements for payments, or utilize the VP6800's expanded feature set including a larger display for video advertising, an optional camera, and support for all cardholder verification methods. Quickly generate reports: Choose from standard reporting or create custom reports using the Cardknox Merchant Portal. Receive in-house technical support: Cardknox clients enjoy white-glove customer service from its U.S.-based support center. "Unattended payment peripherals are a win-win for merchants and consumers. Consumers can complete cashless transactions around-the-clock while merchants enjoy cost savings and increased revenue. We look forward to seeing how our merchants choose to implement these latest additions to our collection of unattended devices," - Mark Paley, Cardknox's Vice President of Sales. Cardknox offers a full suite of payment solutions for in-store, e-commerce, unattended, and mobile processing, with support for a variety of payment methods. Merchants and developers alike choose Cardknox for its cutting-edge technology, white-glove customer service, and competitive rates. To learn more about Cardknox's support for the ID TECH VP6300 and VP6800, please visit https://cardknox.com/unattended-payments. About Cardknox Cardknox is an omnichannel payment gateway that can be seamlessly integrated with POS systems, ERP software, e-commerce, and mobile platforms. Offering flexible payment solutions and innovative technology to qualify transactions for the lowest interchange rates, Cardknox serves thousands of partners and customers across every major industry throughout the U.S., the U.K., and Canada. For more information, visit www.cardknox.com. About ID TECH ID TECH is a global leader in payment peripherals, with sales, manufacturing, and R&D facilities around the world. The company has become a well-established payment solutions provider with extensive experience in data capturing and encryption products and services. Designing dependable, feature-rich products have made ID TECH a leading supplier of Magstripe readers, mobile payment readers, contactless readers, smart card readers, barcode readers, POS keyboards, signature capture devices, PCI-compliant PIN pads, and other specialty products for OEMs, VARs, resellers, distributors, and key end-users. ID TECH provides both standard and custom solutions to support customer requirements.

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POS SOLUTIONS

Socket Mobile Hosting Free mDL and ISO 18013 Educational Webinar with UL on February 15th

Socket Mobile, Inc. | January 25, 2022

Socket Mobile Inc., (NASDAQ: SCKT), a leading provider of mobile data capture solutions for business applications, is excited to announce that they will be holding a webinar on February 15th, 2022 to explain mobile driver's licenses (mDLs), the ISO 18013 standard, and how their integration into retail POS apps can deliver benefits to both the consumer and merchant. Many states have already begun to roll out systems for mobile driver's license usage. Socket Mobile believes there will be an increasing demand for retail POS apps to support these digital forms of identification as the mDL become an integral part of our lives. This live online seminar will dive into the fundamentals of mDLs, current implementations, and their impact on the retail industry moving forward. About the Presenters: The educational webinar will be featuring speakers Dave Holmes (Chief Business Officer at Socket Mobile) and Alice Chan (Advisor at UL). Dave Holmes of Socket Mobile has over two decades of experience in payments, mobile, IoT and cybersecurity and has been at the forefront of helping to bring those worlds together. "At Socket, we believe strongly that states continuing to rollout mDL will have a big impact on the retail sector. We want our application partners to know the latest developments in this space and how they can benefit from them. We are very excited to bring subject matter expertise from UL to the table and offer this educational webinar for free to our partners," - Dave Holmes, Chief Business Officer at Socket Mobile. Alice Chan is an Advisor at UL, a global independent safety science company with more than a century of expertise innovating safety and security solutions. Alice specializes in identity management and security for clients in the digital identity and payment industries. With their combined experience and different perspectives, Dave and Alice will explore ISO 18013 and mDLs, followed by a LIVE Q&A to address questions attendees may have.

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POS SOLUTIONS

Rezolve and Computop Announce Strategic Partnership on Mobile Engagement and Payments

Rezolve | April 22, 2022

Rezolve, a leader in mobile commerce and engagement, and Computop, a leading payment service provider, today announced a strategic partnership agreement to combine their respective strengths in mobile engagement and payment processing to improve service for users of both globally. As part of the agreement, Computop will offer Rezolve’s technology to its more than 15,000 global clients, providing them with new mobile engagement and commerce tools. Rezolve, an enterprise SaaS platform designed from the ground up specifically for mobile commerce and engagement, is positioned to become the engine of mobile engagement that enables the transformation of interactions between consumers and merchants on mobile devices. Computop helps retailers and service providers to process their omnichannel payments securely and conveniently worldwide and was the first payment service provider in Germany, and among the first globally, to obtain PCI P2PE certification, or Point-to-Point Encryption certification. “We are excited to announce this partnership with Computop, a German leader in payment services around the world. This represents a great opportunity for Rezolve to extend our mobile engagement technology to their impressive list of clients around the world.” Dan Wagner, Rezolve’s Chairman and CEO Computop’s large international merchant and global marketplace partners are in industries such as retail, mobility, travel and gaming. Global customers include C&A, Fossil, Metro, Rakuten, Samsung, SIXT and Swarovski. Computop focuses on global omnichannel payment, fraud prevention, global POS, global e-commerce, in-app payments, local payments worldwide, risk management, reconciliation and accounting solutions. "For Computop this is exciting because our business model depends on the success of our customers,” said Ralf Gladis, founder and CEO of Computop. “We believe that our merchants can be more successful if they can reach out to customers with Rezolve. With Rezolve’s mobile technology our merchants will be able to trigger their customers wherever they are.” After buying EOS Payments from Otto Group in 2013, Computop now processes payments for all 100 Otto retail brands. In cooperation with its network of partners, which it has expanded over many years, Computop offers a comprehensive omnichannel solution that is geared to the needs of today's market and provides merchants with seamlessly integrated payment processes. Computop’s Shop modules provide worry-free integration with shop systems like Salesforce/Demandware, SAP hybris, Intershop, Magento, Oxid, Shopware, Spryker, and 20 others. With Rezolve, merchants can lead consumers directly to special offers by using mobile technology including geofencing, notifications on smartphones, Bluetooth beacons, or with watermarked advertisements. Rezolve currently has go-to-market partner agreements with leading global players that have a combined global reach of over 20 million merchants and over 1 billion consumers across China, Asia and Europe. Rezolve’s platform already serves over 196,000 of those merchants today. For Computop customers the partnership means it will be easy to use Rezolve, because their payment processing is already integrated with Rezolve’s technology. Thousands of Computop customers can now easily use Rezolve. Meanwhile, for Rezolve, the Computop Paygate is a payment platform that offers access to more than 60 acquirers worldwide. Therefore, merchants can use their existing acquiring contracts for credit cards. About Rezolve Rezolve is taking retailing into a new era of customer engagement with a proprietary mobile engagement platform. The Rezolve Platform is a powerful set of mobile commerce and engagement capabilities that provide mobile application vendors with a range of valuable commercial opportunities that can be realized without having to develop code, host operations or manage security. The Rezolve Inside SDK allows mobile application vendors to quickly deliver innovation for their consumers into existing or new mobile apps. Rezolve was founded in 2016, is headquartered in London, UK and has offices in China, India, Taiwan, Germany, Spain and Mexico. About Computop As one of the very first payment service providers, Computop offers its customers around the world local and innovative omnichannel solutions for payment processing and fraud prevention. The internally developed Computop Paygate payment platform enables seamless integrated payment processes for e-commerce, at POS and on mobile devices. Retailers and service providers have the flexibility and freedom to choose from over 350 payment methods enabling them to specifically tailor their payment options per country. Technologies such as biometric authentication and self-learning algorithms improve security and convenience for retailers and consumers alike.

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