As Virtual And Augmented Reality Rise, Retail Use Cases Come Into Focus

Don’t look now, but virtual reality and augmented reality are starting to make bigger gains in the retail world. These are still early days but trends are coming together  and expectations are rising, thanks not only the evolution of AR and VR technology, but the coming deployments of 5G mobile network ecosystems. PYMNTS research helps illustrate some of those recent developments. Commerce operators such as Macy’s and Timberland, for instance, are showing how to use virtual reality-equipped smart mirrors for such tasks from product testing to checkout. Meanwhile, apparel sellers such as Tommy Hilfiger and The North Face have turned to VR-enabled headsets to provide 360-degree outdoor views in the middle of the mall a way to entice shoppers to buy products from those retailers.

Spotlight

Other News

Dom Nicastro | April 03, 2020

Read More

Dom Nicastro | April 03, 2020

Read More

Dom Nicastro | April 03, 2020

Read More

Dom Nicastro | April 03, 2020

Read More