87% of shoppers now begin product searches online

Dan Alaimo | August 15, 2018

87% of shoppers now begin product searches online
The vast majority (87%) of shoppers begin product searches on digital channels, up from 71% last year. In the digital realm, 28% start out on marketplaces like Amazon and eBay, a 22% increase from last year, according to new research from Salesforce and Publicis.Sapient.  Brick-and-mortar stores still play an important role in retailing, with 46% of shoppers saying that they prefer to buy in a physical location. However, 35% prefer buying via laptops and 18% prefer buying via mobile phones, according to the "Shopper-First Retailing" report.The importance of mobile for retailers is now firmly established with 71% of shoppers saying they use mobile devices in stores, a number that is up from 62% in 2017, and rises to 83% for consumers aged 18 to 44. While nearly half of shoppers prefer to buy in-store over online marketplaces or digital brands, retailers will need more than a convenient service counter to compete in the future, according to the new report. As the next wave of retail technology crests, customers will find voice tech, sensors and blockchain affecting their experiences and expectations.

Spotlight

In our third-annual State of Retail survey, TimeTrade asked consumers what they like—and don’t like—about shopping in stores.As in prior surveys, the popularity of in-store shopping remains strong, with 84 percent of respondents indicating they would do as much, if not more, of the


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Spotlight

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