Retail Strategies Webinar: Keeping local, local by Angel Cicerone, Founder, Tenant Mentorship

Walmart is the largest retail chain in the world and its technology arm, Walmart Labs, supports a number of websites and applications that are under constant development and testing. However, as with most large enterprises, they found their teams were operating in silos, and bogged down by slow manual testing practices. To keep up with user demand, Walmart made significant changes in the culture.

The rules of selling have changed. Gain an understanding on how to sell to the right person, in the right place, at the right time.In today's very difficult world of selling, there is only one thing to do to make more sales. SEE more people. Steve Schiffman has been teaching sales people the techniques of setting face-to-face appointments for the past 35 years. Perhaps there has been no more difficult time in selling than now, when no one is buying. The economy has changed the rules, and sales people who never before had to make an appointment need to learn these skills NOW. Learn how to get the proper person on the phone, explain the reason for the appointment, handle the objections, and close on the appointment date and time. This topic will cover selling tips as well as appointment tips.

The retail landscape will change more in the next 2 years than the past 50. In fact, by 2020 Gen Z will become the largest group of consumers worldwide. This generation grew up with the internet, smart phones and other portable devices that provide access to information anytime, anywhere and they don’t hesitate to use those devices to find the best price points and seek out retailers that exemplify their socially-conscious values.

With retailers currently in full-on holiday prep mode, many haven't take the time to consider what's coming next. That's a mistake. In order to start the New Year off right — and continue the momentum right through 2019 — retailers need to not only know what e-commerce trends they should be preparing their businesses for, but also the actions they must take to capitalize on them to their full potential (i.e., optimize revenues).