Mastering the Mobile Omni-Channel Experience

The e-commerce customer journey is complex and challenging. As a marketer, you need to drive measurable returns from every investment to optimize your brand awareness and user acquisition strategies. With so many siloed tools and reports, it can be difficult to get one picture of how your marketing impacts sales.

Amazon isn’t successful because it sells products for less. It’s successful because it sells products for less hassle. The retailer’s flagship AmazonGo store throws down the gauntlet to brick-and-mortar competitors, taking all the friction out of shopping and checkout. While it’s not yet fully-fledged, it’s an audacious leap into the future of friction-free retail, which is set to put customers firmly in control of their in-store experience. Listen to our recorded webinar with Leslie Hand, VP with IDC Retail Insights, and Tom Chittenden, VP, and GM of retail solutions at NCR, to discover how to win in the future of frictionless commerce, and what retailers need to consider to make frictionless experiences work for their business.

Forrester Research teamed up with B2BecNews to conduct a survey of B2B businesses to understand their experiences buying online. The survey of both corporate end users and corporate procurement managers produced fresh data about buy-side benchmarks related to B2B channel research and buying preferences, B2B mobile and tablet device behavior, etc.

With the high street in a state of flux, and Amazon dominating ecommerce, UK retailers are experiencing one of their most difficult periods for decades.Central to the sector’s biggest challenges is the rapid shift in customer expectations.In this webinar we exclusively reveal findings from InMoment’s latest annual Retail CX Trends Report and discover what customers really want from their relationships with retailers.