How to Create & Scale Product Content that Sells

Millions of Americans make a part-time or full-time living selling merchandise on eBay, Amazon, etsy.com and other online retail venues. Whether your goal is to become a professional “e-merchant” or merely to supplement your income by $20,000 to $30,000 a year, this program is for you.

Nine billion devices, including smartphones and computers, are in use today and connecting your shoppers to immediate information to meet their needs. That number is set to grow to 50 billion by 2025. Having the comprehensive and relevant digital content to answer that demand is the key to a successful modern brand. In this on-demand Tech Talk Tuesday webinar, Rob Gonzalez, a co-founder at Salsify, shares the keys to creating a successful product content strategy based on insight from leading brands and more than 30 million product pages.

Listing product catalogs on marketplaces has become a priority for brands to expand their global reach, thereby increasing their customer base and revenues. Managing catalogs across channels and overcoming the challenges of updating and image processing is central to a brand's growth and its omnichannel strategy.

Finding the right enterprise software that your company needs is no easy feat. Knowing how to choose the right software requires knowledge in different areas, from business to technology. During this workshop, TEC’s CTO Mehdi Aftahi will walk you through the key steps that a manufacturing company should take to achieve a successful ERP software selection using TEC Advisor, TEC’s decision support system. Mehdi will share insights that he has gathered in his 20+ years of experience in software selection projects, including considerations for selecting the best solution for your company’s needs, as well as ways to make the most of TEC’s proprietary platform.