. home.aspx



WWD: Sephora debuts low-price skincare brand Inkey List

March 21, 2019 / Corinne Ruff

Inkey List, a low-priced skincare brand started by brand builder Be for Beauty, is moving to the U.S. in a partnership with beauty giant Sephora, Women's Wear Daily reports.The line includes products like Turmeric Moisturizer to Vitamin C Serum, each priced under $15. They will debut on Sephora online on April 19 and in 285 stores on April 26, WWD reports.With the launch, Inkey, which currently sells through Cult Beauty, Feelunique and other retailers, is targeting makeup customers who aren't yet using serums, Be for Beauty co-founders Colette Newberry and Mark Curry told WWD. Sephora declined to comment on the partnership and Be for Beauty did not respond to a request for comment from Retail Dive.