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Walmart debuts size-inclusive jeans online

February 07, 2019 / Daphne Howland
SHARESHARESHARE

Walmart this week debuted a new size-inclusive denim line, Sofía Jeans by Sofía Vergara, to be sold only online.Nearly 100 items in the collection include jeans, denim jackets, fashion tops and graphic tees, range in size 0- 20 in jeans, skirts and shorts, and extra-small to triple extra-large in tops, with all priced at $40 or under, according to a company blog post.New collections will arrive seasonally, the retailer said. Sofía Jeans by Sofía Vergara joins the nearly 150 premium brands sold online, which also include its Premium Shop with Lord & Taylor and other exclusive lines like its EV1 with Ellen DeGeneres. The "plus size" era may be over, but women of all body types are steadily gaining new places to shop, thanks to brands' emerging willingness to offer apparel in a wide range of sizes."Everyone’s body is different. Every body is beautiful and should be celebrated,” Vergara said in the blog post. "I wanted to design a line of great-looking jeans, perfect for daytime casual or dressed up for night, and fun tops, that are comfortable and affordable. I am thrilled to partner with Walmart.com to create a collection for women of all shapes and sizes."