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Trader Joe’s, Costco, Amazon Lead Dunnhumby Retail Rankings

January 08, 2019 / Jon Springer

Thirteen U.S. retail food banners many representing so-called “alternative formats” to traditional U.S. supermarkets scored in the top quartile of Dunnhumby’s annual Retailer Preference Index (RPI), which examines companies based on consumer perceptions in seven drivers of customer preference.Those top-rated retailers tend to have both stronger emotional connections to consumers and better financial performance than their peers—advantages that are likely to become more pronounced as the industry approaches new economic uncertainty and cost pressures coming along with the need to invest to keep up with shifting customer demands, Jose Luis Gomes, president of Dunnhumby North America, told WGB. While consumer confidence in the United States is at a near 18-year high and economic growth is outpacing the rest of the world, rising costs and interest rates are signals of turbulent times ahead, Gomes said, making it critical for retailers to focus on the customer preference levers identified in the report.