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The connected retail building: why now

June 11, 2019 / Vinod Kashyap,

As retail technology goes, we live in a world where smaller seems better. We maximize the use of space because space comes at a cost. In learning about the connected building, however, we recently recognized that the retail space itself – when connected – can transform from a cost center to an asset of strategic and operational importance. When a store is connected – that is, when everything in the store is communicating digitally with everything else – it becomes an extension of the retail IT infrastructure. In other words, it’s now part of the computer system that runs the store. Sensors and controllable devices located throughout the store work together to mine and parse data constantly generated throughout the environment. Retailers use this data to give connected shoppers more control over their in-store shopping journeys.