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Tech Co Trax Buys Shopping Rewards App Shopkick

June 24, 2019 / pymnts

Trax, a global technology company based in Singapore, has acquired U.S.-based Shopkick, a rewards app that tracks customer behavior, according to a report by Bloomberg.The move adds to Trax’s stable of retail tech. Shopkick users can earn rewards and gift cards by watching videos, browsing offers, traveling to stores or scanning items on shelves. The amount Trax paid for Shopkick wasn’t disclosed, but it was acquired by SK Telecom in 2014 for $200 million.Shopkick has clients like EBay, General Electric, Unilever and Lego, and it tracks customer usage and loyalty for those companies.“Bringing together shelf and shopper data will deliver new and powerful insights to consumer-packaged-goods brands and retailers,” Trax Chief Executive Officer Joel Bar-El said.