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T-Mobile And Sprint Merger Puts Spotlight On 5G At Retail

February 12, 2020 / pymnts

Regardless of whether you think it’s a good idea for the market or a legal misstep, the T-Mobile and Sprint merger is going to put 5G on a faster track. Exactly how fast the technology will be a consumer factor depends on the prognosticator you subscribe to. But one thing is clear. For retailers, 5G stands to be an opportunity to get closer to consumers and amp up the in-store experience. The new combined company “will compete for consumers at all price points, and customers including prepaid and Lifeline will have access to the same 5G network and services,” a report from Zachs Equity Research said of the T-Mobile and Sprint merger.