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Sephora to open 35 US stores in 2019

March 11, 2019 / Cara Salpini

Specialty beauty retailer Sephora plans to open 35 new stores in the U.S. in 2019, according to a company press release emailed to Retail Dive. The slew of openings will start with a new New York location opening at the Hudson Yards development on Thursday.The 35 new locations will be in 32 different cities, including Dallas, Houston, Washington, D.C., Los Angeles, Seattle and Charlotte, North Carolina, among others. A large number will be in California — nine, according to the list of store locations in the release.The company also announced a change to Sephora's Beauty Advisor uniforms, which will debut at Hudson Yards, as well as plans to partner with OrangeTwist in three of its upcoming California locations. OrangeTwist provides body, face and skin treatments.