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Report: Walmart brings website ad sales in-house

February 20, 2019 / Erica Sweeney
SHARESHARESHARE

Walmart is bringing its website ad sales and the related analytics work in-house, according to Ad Age. The account has been handled by WPP’s Triad, and the move eliminates most of the work for Triad, which WPP acquired less than three years ago. The transition is expected to last through May. Hundreds of jobs will be affected, and Triad, which is part of GroupM’s performance marketing group, reportedly will enforce noncompete clauses in their contracts, thereby preventing employees from moving to Walmart Media Group, which will handle the ad operations. Walmart is expected to add hundreds of employees with the move, sources told Ad Age.Triad’s other clients include Staples, Office Depot, Kohl’s, CVS, Wayfair and Sears, which combined include about half of Walmart’s retail sales. In 2017, Triad’s then second-largest client eBay took its business in-house. Haworth handles media buying for Walmart and Sam’s Club and is 49% owned by WPP.