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REI expands gear rental to 115 stores

April 10, 2019 / Cara Salpini

As promised, REI announced another expansion of its gear rental program in 2019, which will include, among other things, snowshoes, skis, snowboards, and camping and backpacking kits. The products will be available for rent in 115 stores, according to a company press release. The outdoor retailer also announced Tuesday that it would be investing in used gear and gear trade-in options both in physical stores and online. The moves come off of a record $2.78 billion in net sales for fiscal 2018, as well as the addition of one million new co-op members. A new brand campaign, building off of the success of #OptOutside, was also announced in the press release. Find Out aims to change "how people think about the powerful role the outdoors can play in their lives and sets out to tackle head-on the trend that more than half of Americans do not recreate outside even once a year."