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L'Occitane commits to 100% sustainable plastics

January 11, 2019 / Kaarin Vembar
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L'Occitane Group signed a deal with Loop Industries to supply the company with 100% sustainable PET plastic, the company stated in a press release. Loop Industries is a technology company that provides sustainable plastic solutions that meet FDA food-grade packaging requirements to corporations. L'Occitane Group is the parent company of five brands, including L'Occitane en Provence, Melvita, Erborian, L'Occitane au Brésil and LimeLife By Alcone. The agreement will increase the current use of 30% recycled plastic in the L'Occitane en Provence brand to utilizing 100% recycled plastic in bottles by 2025. The Loop logo will be placed on all packaging containing Loop PET plastic.At the time of the partnership announcement with Loop, L'Occitane also stated that the company signed the Ellen MacArthur Foundation's New Plastics Economy Commitment to work on plastic waste and pollution solutions with other corporations and governments.