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Lane Bryant announces collaboration with Beauticurve

March 18, 2019 / Corinne Ruff
SHARESHARESHARE

Lane Bryant will debut a spring collection with fashion and lifestyle influencer Rochelle Johnson on Wednesday, according to a company press release. Johnson is the founder of fashion and lifestyle blog Beauticurve, which launched in 2013.The 10-piece collection includes dresses and a jumpsuit available in sizes 12 to 28 and priced between $79.95 and $99.95.The collaboration will kick off with two in-store meet-and-greet events this week in Culver City, California, and Little Rock, Arkansas. Lane Bryant, part of the larger Ascena Retail Group portfolio, has been struggling alongside sister brands like Dressbarn and Catherines. But a new collection endorsed by a celebrity fashion blogger could reinfuse flair and may aid a comeback after style misses.