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Is experiential retail the antidote for outdoor retailers

June 20, 2019 / Andrew Grant

Retail as a business is hard. Retail bankruptcies continue at a rapid rate, leaving some commentators to predict that the days of traditional retail are numbered. Despite predictions about the death of brick-and-mortar shops, recent trends are revealing what the future of retail might look like. Gen Z has shown an affinity for brick-and-mortar retail just as the buzz about "experiential retail" as a potential antidote for the ailing brick-and-mortar retail segment grows louder. The outdoor industry, looking to capitalize on the popularity of outdoor apparel and stave off the decline in outdoor specialty retail, is taking notice.