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Inditex's Pull & Bear enters US market

February 20, 2019 / Corinne Ruff
SHARESHARESHARE

Inditex, the Spanish fast-fashion conglomerate, began selling its teen-focused Pull & Bear apparel brand in its 34th online market the U.S. beginning Tuesday, the company said in an email to Retail Dive.As of October 2018, the company operated 970 Pull & Bear stores, down from 986 the year prior. It's not clear from its release whether a store is planned for the U.S., and the retailer declined to comment to Bloomberg on that.Pull & Bear is also rolling out limited-edition "Stranger Things" T-shirts ahead of the hit Netflix show's third season, which debuts this summer, Bloomberg reports. With 94 stores, Inditex already has a formidable presence in the U.S. through Zara. But the apparel giant is on a mission to be one of the first fully global apparel brands. Last fall, it committed to an ambitious plan to sell online in all countries by 2020. Inditex made its first steps toward that goal in November when it expanded online sales to an additional 106 countries, including Indonesia, the Caribbean and parts of Africa, including Angola, the Ivory Coast, Senegal and Ghana.