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French utility EDF launches new retail offer to fend off rivals

June 19, 2019 / Reuters

State-controlled utility EDF plans to sign up one million clients to its market-based retail offer in the French electricity market as it steps up the fight back against rivals such as Total, Engie and Eni. EDF on Tuesday launched a new retail offer which it said would enable clients pay up to 30% percent less in electricity prices compared to regulated tariffs, during weekends, bank holidays and another day of the week chosen by the client. It would also offer energy management services through connected applications to help clients cut power consumption. More than a decade after the French retail electricity market was liberalised, EDF is increasingly facing stiff competition from major energy and consumer retail companies that have launched competitive offers in the French power market.