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Flooid Partners with HTK to Deliver More Options Across Retail Touchpoints

October 22, 2020 / PR Newswire
SHARESHARESHARE

Flooid, the leading specialized commerce platform that delivers basket functionality across any channel, today announced a formal partnership with HTK, a leading provider of retention marketing technology for the retail industry.
Flooid and HTK first started working together in 2019, including collaboration to integrate the HTK Horizon and Flooid Core products which provide the foundation for the new "Krispy Kreme Rewards" programme. With Horizon handling customer and issuance, and Flooid Core Personalised Offers managing the sales channel connection and customer wallet, Krispy Kreme now has a powerful omnichannel solution that can flex and adapt to allow future innovation.  Together, the two companies help retailers issue and redeem rewards across channels, while personalizing engagement and adding value with every transaction.