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Flipkart invests $201M in wholesale unit amid e-commerce market shake-up

January 22, 2019 / Dan O'Shea

Indian e-commerce giant Flipkart has invested about $201 million into its wholesale unit as the company seeks to fight off Amazon amid intense competition and regulatory changes in India, according to LiveMint and other published reports.The move comes after new rules were proposed last month that would restrict e-commerce companies in India from owning large minority equity stakes in other companies that sell products on their marketplaces, according to Business Day.Indian industrial conglomerate Reliance also appears poised to enter the highly competitive market this year with plans that reportedly involve a teaming of its Reliance Retail unit and its Reliance Jio mobile communications subsidiary, according to a Financial Times story.