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DSW doubles down on nail services

February 28, 2019 / Corinne Ruff

DSW is expanding its partnership with W Nail Bar to add nail salons beyond those in Columbus, Ohio, to five additional stores in Austin, Texas; Washington, D.C., and Dublin, Ohio. This is a new addition for the Austin and D.C. markets, the company said in a press release emailed to Retail Dive. The partnership currently includes two W Nail Bar locations in DSW stores in Columbus — one in the company's "lab" at the Polaris Fashion Place shopping center and one at Easton Town Center. The nail bar offers manicure, pedicure and waxing services as well as beer and wine offerings depending on the location. Services and products purchased through the partnership go toward DSW's VIP Rewards program.