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Digital personal shopping assistant VERA debuts at NRF's Big Show

January 15, 2019 / Dan O'Shea

Piktorlabs has launched a new digital personal shopping assistant, called VERA, which can be used in-store or through e-commerce sites and mobile apps to provide fashion recommendations based on social media trends, according to a Piktorlabs press release.The digital concierge, which also can be integrated with retailers’ fitting rooms, self-service counters or team-member apps, uses machine learning algorithms to identify apparel chosen by a customer, then provides recommendations based on trending styles plus in-store or online availability.The digital assistant, which is being demonstrated at the NRF Big Show this week, can also be used to request fittings, check in-store product availability and order online for home delivery.