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BigCommerce enters growing area of online retail

May 23, 2019 / DAN BERTHIAUME

E-commerce platform BigCommerce is providing online retailers more opportunities to create recurring revenue. BigCommerce is partnering with CRM technology vendor Ordergroove to enable retailers on its platform to offer a wide range of recurring revenue programs. By integrating with the Ordergroove Relationship Commerce Cloud CRM platform, BigCommerce can provide functionality for users to provide purchase options including subscriptions, SMS reordering, memberships, and committed programs. Furthermore, by augmenting its data insights and consumer expertise with Ordergroove’s Anticipate artificial intelligence (AI) engine, BigCommerce delivers online retailers the capability to match incentives and timing of offers to individual consumer needs.