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Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads

March 28, 2019 / Robert Williams

Instagram added polling stickers to Stories ads, giving brands and retailers another way to engage the image-sharing app's users with interactive content. Nine out of 10 campaigns that used poll stickers in a pilot program boosted the number of three-second ad views, according to an announcement shared with sister publication Mobile Marketer. Dunkin' saw a 20% lower cost-per-video view in its trial of Stories poll stickers, while Next Games boosted app installs by 40%. Retailer Asos used a similar poll to gauge user sentiment about gendered clothing with the rollout of its Collusion fashion concept.