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Apple Gives Shop-From Home Experience with New eCommerce Portal

May 12, 2020 / Nilesh Kumbharkar
SHARESHARESHARE

  • Apple is introducing a new hub to streamline the shop-from-home experience.

  • The new portal offers an enhanced user experience (UX) that enables people to chat with tech specialists and learn more about contactless delivery options.

  • The hub also allows people to trade in their iPhones to upgrade to a newer phone.


With most of Apple’s retail stores remaining closed due to the coronavirus pandemic, the tech giant is introducing a new hub to streamline the shop-from-home experience.

The new portal offers an enhanced user experience (UX) that enables people to chat with tech specialists and learn more about contactless delivery options. It also offers easy access to the Genius Bar, giving people the ability to reach an expert over the phone, chat, email and Twitter.
 

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The hub also allows people to trade in their iPhones to upgrade to a newer phone. Further, Apple is offering multiple ways to pay, including installment options.

Most Apple Stores worldwide have been closed since mid-March, and even the shops that have reopened are encouraging people to shop online, according to a report in 9to5Mac. The options offered in the new portal were previously scattered about Apple’s website.

The new Apple Store hub has direct links to services like the Apple Card and Today at Apple, which offers people “fun how-to videos to help you get creative at home,” according to information on the hub’s webpage.


Read More: Lead Retail Companies Nordstrom, Lord & Taylor and L Brands Shows Red Flag to Reopening Plans


Apple’s recent Q2 earnings indicated that despite the worldwide pandemic crisis and an uncertain economy, Apple Retail broke its quarterly revenue record, posting revenue of $58.3 billion and a profit of $11.25 billion. Sixty-two percent of the quarter’s revenue was made up of international sales.


Despite COVID-19’s unprecedented global impact, we’re proud to report that Apple grew for the quarter, driven by an all-time record in services and a quarterly record for wearables.

- Tim Cook, Apple’s CEO


About Apple

Apple is an American multinational technology company headquartered in Cupertino. We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including Apple TV, the App Store, Apple Music, and Apple Pay. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.