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Amazon Expected To Control 70 Pct Of US Smart Speaker Market By Next Year

February 11, 2020 / pymnts

Amazon holds the dominant edge in the market for smart speakers, as about 70 percent of people in the U.S. who use the devices are using an Amazon Echo, according to a report Monday (Feb. 9) by eMarketer. That makes the online retail behemoth the definite leader in that field, and it’s expected to hold that lead through 2021, according to estimates from eMarketer. The number is slightly down this year, with 69.7 percent of users claiming the Amazon Echo as their speaker of choice. Last year, the figure was 72.9 percent. Some will be going with other speaker brands — there was 31.7 percent of users who said they’ll be using a Google device. Just 18.4 percent will be using another brand, such as the Apple HomePod, Harmon Kardon Invoke or Sonos One. Because some people have more than one kind of speaker, the percentages add up to more than 100 percent, eMarketer noted.