Google Cloud today announced the launch of Product Discovery Solutions for Retail, a set-up of solutions built to help retailers around the globe improve their ecommerce capabilities and convey profoundly customized customer encounters in the principal period of their shopping journeys. With Google Cloud's Product Discovery Solutions for Retail, retailers can execute consistent inquiry and proposal capabilities that upgrade buyer commitment and improve transformations across retailers' own advanced properties.
The global retail industry, which has wrestled with the move to online shopping for 10 years, is presently confronting one of its most unusual periods to date, as businesses adjust to COVID-19. As additionally shopping quickens online, retailers are confronting strain to organize ecommerce upgrades that improve the whole shopper shopping venture, while likewise driving main concern deals for their businesses.
"As the shift to online continues, smarter and more personalized shopping experiences will be even more critical for retailers to rise above their competition," said Carrie Tharp, vice president of retail and consumer at Google Cloud. "Retailers are in dire need of agile operating models powered by cloud infrastructure and technologies like artificial intelligence and machine learning (AI/ML) to meet today's industry demands. We're proud to partner with retailers around the world, and bring forward our Product Discovery offerings to help them succeed."
As a team with a portion of the world's driving retailers and utilizing Google's semantic comprehension of online hunt and client expectation Google Cloud's Product Discovery Solutions for Retail unite cutting edge AI calculations with the profoundly versatile foundation of Google Cloud. Google Cloud's Product Discovery Solutions for Retail include:
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Now Generally Available, Recommendations AI enables retailers to deliver highly personalized product recommendations at scale and across all channels. The solution is able to piece together the history of a customer's shopping journey and serve them with customized product recommendations. Recommendations AI uses Google Cloud's latest machine-learning architectures, so retailers can dynamically adapt to real-time user behavior and changes, accounting for variables like assortment and pricing, to ensure an unfractured shopping experience.
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Vision API Product Search allows retailers to adapt to how today's consumers are finding product inspiration and discovery whether that happens from retailer specific websites or on any social media platforms. Vision API Product Search allows shoppers to search for products with an image and receive a ranked list of visually and semantically similar items. Vision Product Search uses ML-powered object recognition and lookup to provide real-time results of similar, or complementary, items from retailers' product catalog. Google Cloud Vision API Product Search is Generally Available to all companies.
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Google Cloud Search for Retail, available in Private Preview, pulls from Google's deep understanding of user intent and context to provide retailers with high-quality product search functionality that can be embedded into their websites and mobile applications. Retailers benefit from Google's advanced search capabilities to provide intuitive search functionalities that are configurable to meet the specific needs of each retail organization. With Google Cloud Search for Retail, retailers can ensure their shoppers find exactly what they're looking for at every step of their shopping journeys.
About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google's cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.