Walmart, Target among most popular retailers to offer BOPIS
July 08, 2019 / Tatiana Walk-Morris
Target and Walmart are among the most popular retailers that offer buy online, pick up in-store (BOPIS) services to consumers, Coresight Research noted in a recent report emailed to Retail Dive. The report found that about 50% of U.S. consumers who use BOPIS have picked up goods from Walmart in the past year, and about 34% have done so at Target. Coresight cited a National Retail Federation (NRF) study indicating that while 64% of consumers used BOPIS to avoid shipping costs, 37% of shoppers used BOPIS get their goods faster and 36% say they use BOPIS for promotional offers or discounts. The report also cites research from OrderDynamics, Bell and Howell, and IHL Group, which found that retailers using automated pickup saw an in 28% improvement in pickup time. Walmart saw a 60% pickup time improvement, the report noted.