Macy's summer campaign heads outside with Pinterest Pincodes

Macy’s launched an out-of-home experiential campaign that calls on consumers to use their phones at summer gathering places around the nation, according to information shared with sister publication Marketing Dive. Pop-up stations in places including Central Park, The Brooklyn Heights Promenade and the Santa Monica Pier feature Pinterest Pincodes that consumers can scan with their phones to be directed to a board with outfits curated for that specific location. The Pinterest boards then link to shoppable pages, where users can purchase the suggested items. The effort, which was developed by BBDO New York, also includes Facebook and Instagram content showcasing summer moments via short stories. Macy’s is also rolling out a series of YouTube videos with fashion tutorials from Macy’s Style Crew members and vendor partners taking a look at women across the beauty industry. These videos will include tips on how to dress and use cosmetics.

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Restaurant POS

MarginEdge Streamlines Brewery Operations with Arryved POS Integration

MarginEdge | February 27, 2024

MarginEdge, an industry leader in restaurant management solutions, is proud to announce a new integration with Arryved, the craft beverage industry’s most trusted point of sale system. This collaboration introduces seamless POS integration, empowering Arryved users with accurate sales entries in MarginEdge. As breweries diversify, especially those emphasizing on-premise sales, the partnership between Arryved and MarginEdge offers a powerful solution for streamlined and comprehensive financial management. Eric Jeffay, Director of Partnerships at MarginEdge, expressed the significance of this partnership, stating, “Brewery operators run incredibly complex businesses with multiple sales channels. Our integration with Arryved marks a pivotal moment for breweries seeking a cohesive end-to-end solution to organize brewery, scratch-kitchen, and on-premise consumption operations.” Key Highlights of MarginEdge’s Arryved POS Integration Effortless POS Integration for Breweries MarginEdge’s integration with Arryved’s POS system ensures a seamless connection, creating a unified workflow tailored to the unique needs of breweries, offering a comprehensive solution for enhanced operational efficiency. Synced Sales Data Accuracy The integration enables efficient syncing of sales data from Arryved’s POS system to MarginEdge, eliminating manual errors and ensuring timely and accurate financial reporting. Brewery operators can now rely on precise and balanced sales entries for informed decision-making. Overall Efficiency for Brewery Workflows MarginEdge’s integration ensures a true end-to-end solution for operators. Sales data from Arryved is seamlessly exported into MarginEdge, facilitating cost analysis and providing valuable insights into product usage. The comprehensive sales and product data are then effortlessly exported into various integrated accounting software, ensuring seamless operations for operators. “We are excited to welcome MarginEdge into our expanding ecosystem of high-value tech integrations,” said Arryved’s CEO Loren Bendele. “MarginEdge shares our commitment to helping breweries and other craft establishments run strong, profitable businesses and this integration provides Arryved users’ with an enhanced and automated way to get real-time sales data for food cost reporting and analysis.” “By joining forces with Arryved, we are not just integrating POS systems; we are elevating the brewery experience. This collaboration underscores our dedication to providing brewery operators with the tools they need to succeed in a competitive market,” added Jeffay. MarginEdge anticipates the positive impact this integration will have on the brewery landscape, solidifying its reputation as a pioneering force in restaurant and brewery management solutions. About MarginEdge MarginEdge’s mission is to create a world where restaurant operators can focus on the business they love. By using best-in-class technology to eliminate unproductive paperwork and streamline the flow of operational data, MarginEdge is reimagining the back office and freeing restaurants to spend more time on their culinary offerings and guest experiences. The platform offers market-leading invoice processing, inventory management, recipe analysis, budgeting, performance tracking and supplier bill payment capabilities. Founded by industry veterans, MarginEdge serves a diverse group of operators from single units and small chains to large franchise and hospitality groups, providing a high impact product that resonates across the hospitality industry. About Arryved Arryved, Inc. is the craft beverage industry’s most trusted point of sale, providing a flexible, mobile system that allows staff to take orders from anywhere, ensuring exceptional service. With profit-friendly pricing, robust reporting insights, and award-winning support, Arryved is designed for bars, breweries, cideries, restaurants, and distilleries. Founded by tech enthusiasts with extensive experience in the service sector, Arryved’s team-centric platform prioritizes service, elevates guest experiences, and offers easily digestible insights for informed decisions.

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POS Retail

Seagate Launches New E-commerce Website in the United States

Seagate Technology | February 26, 2024

Seagate Technology plc the leading innovator of mass-capacity storage solutions, announced the launch of its new e-commerce website in the United States. Seagate’s industry-leading storage products can now be purchased directly from www.seagate.com with access to exclusive promotions, support, live chat customer support, and peace of mind with genuine Seagate products. "We are excited to launch our new e-commerce website in the U.S., which will provide consumers with a seamless and personalized shopping experience," said Lance Ohara, vice president of marketing at Seagate. "The website will strengthen our relationship with our end users and enable us to deliver more value to them. At Seagate, we continue to innovate and bring new products to market, and our new e-commerce website will be where end users can find it first." To celebrate the launch, customers who register for Seagate’s e-commerce site will have first access to special pricing, free shipping offers, and other promotions. At launch, Seagate is offering an exclusive discount on its most popular gaming storage drives including the Xbox Storage Expansion Card for Xbox Series X|S 1TB at $129.99 (regularly $219.99), and Game Drive PS5™ NVMe SSD for $89.99 (regularly $124.99). The company plans to expand its e-commerce site to other regions later this year. About Seagate Technology Seagate Technology is the leading innovator of sustainable mass-capacity data storage solutions. We create breakthrough technology so you can confidently store your data and easily unlock its value. Founded over 45 years ago, Seagate has shipped over four billion terabytes of data capacity and offers a full portfolio of storage devices, systems, and services from edge to cloud.

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POS Retail

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show Businesses: Add company profile page. Showcase products & services. Network locally and around the world Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting Creators & Group owners: Monetize your creations via peer-to-peer payment enablement Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors. MyTradeZone is always free to join.

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POS Solutions

Finastra's Filogix unveils automated lender note capabilities, powered by Gen AI

Finastra | February 21, 2024

Finastra's Filogix team has unveiled new generative AI (Gen AI) capabilities in its Expert Pro Canadian Mortgage Point of Sale (POS) solution. The function automates the creation of borrower narratives (notes) that aids in lender underwriting – streamlining processes, saving time and minimizing errors for brokers. With just a single click, users can generate a comprehensive summary of the mortgage deal, covering all the relevant criteria. The content can be reviewed, edited and then sent for underwriting much faster, as compared to the traditional manual process. Content can be auto-composed in English or French, and brokers can choose the format and which elements of the mortgage application to include for a more tailored and personalized experience. Jonathan Wootten, Head of Filogix at Finastra said, "We're very proud of this significant milestone. As a leader in financial technology solutions, we are committed to harnessing the power of Gen AI to enhance our own business processes, as well as to bringing exciting innovations to our customers. In our recent annual survey, 83% of financial services professionals said that their institution is interested in Gen AI. This mirrors the enthusiasm we see in the marketplace for the new functionality in our Expert Pro solution for brokers. We look forward to continuing to bring our customers opportunities to tap into the innovative and transformative technology that is Gen AI." The Auto-Compose functionality has a secure private model at the core, which stands out from other systems built around public models. Filogix Expert Pro allows mortgage professionals to centralize their business through workflow optimization, resulting in improved consumer experience, more time to manage new opportunities, and funding deals faster. Click here for more information. About Filogix Filogix has served as the hub of the Canadian mortgage industry for almost two decades, offering secure, reliable connectivity to brokers and lenders. It provides trusted mortgage lending products, that enable the effective management of the sales process from origination through underwriting. As the mortgage landscape continues to change, Filogix is prioritizing advances to support the industry into the future. It is investing in a more open infrastructure and building connectivity to create a complete mortgage marketplace, helping mortgage professionals do business with more choice, speed and reliability than ever before. About Finastra Finastra is a global provider of financial software applications and marketplaces, and launched the leading open platform for innovation, FusionFabric.cloud, in 2017. It serves institutions of all sizes, providing award-winning software solutions and services across Lending, Payments, Treasury & Capital Markets and Universal Banking (Retail, Digital and Commercial Banking) for banks to support direct banking relationships and grow through indirect channels, such as embedded finance and Banking as a Service. Its pioneering approach and commitment to open finance and collaboration is why it is trusted by over 8,000 institutions, including 45 of the world's top 50 banks.

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