Clean beauty brand to launch at 1,400 Target stores
May 14, 2019 / Cara Salpini
Offspring Beauty, a subsidiary of Clique Brands — which owns Who What Wear, The Thirty and College Fashionista — is launching its first beauty brand, Versed, soon to be followed by a second brand, according to Versed's LinkedIn page.The clean skincare brand will launch May 19 in 1,400 Target stores, according to a company spokesperson. Following the initial launch, Versed will roll out to additional Target stores, as well as Riley Rose, Revolve and DermStore by July. The brand plans to launch direct-to-consumer sales in October.Who What Wear is also involved with Target: the two started a partnership in 2016 and have since worked together to "create an ongoing clothing collection," according to Who What Wear's website. Collections are launched seasonally, and new items drop every month.