July 11, 2019 | (10:00)
USA (United States of America)
Chinese retailers are becoming more demanding than ever. With smartphones becoming an integral part of their daily lives, they use social platforms not just to talk with their friends and families, but the shop and pay for their goods. The Chinese consumer is also developing an appetite for western brands and retailers need to wake up to the fact that should look towards this economic powerhouse if they want to learn how to futureproof their retail operations.