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ECOMMERCE AND ADVERTISING BRIEFING: CO-OP ADVERTISING, TRANSPARENCY AND THE RETAILER OPPORTUNITY

October 03, 2020 | (12pm)
USA (United States of America)
SHARESHARESHARE
Today, about 80% of today’s co-op advertising dollars are spent offline even though most retailers spend the vast majority of their ad dollars online. With Amazon leading the way, online retailers are becoming publishers, with all the opportunity and responsibility that entails. The measurability offered by retailer-publishers doesn’t always translate to actionable intelligence. Brands that understand how to navigate this word have an advantage and a greater likelihood of strong business outcomes.